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Duration of Campaign: October 2012 – present

Brief: The objective is to increase brand awareness of the brand within the cosmetic sector, to grow the market share and position the brand as the leaders in non-surgical beauty treatments.

Execution: A PR Communications campaign has been launched to gain exposure for the brand and to educate consumers on the unique selling points (USP’S) offered by The Laser Beautique’s cutting edge technology.

Street Pole advertising has also been introducing specifically around the malls of The Laser Beautique to educate consumers on the locations of the stores.