Duration of Campaign: October 2011 – present
Brief: To create a below-the-line social media campaign and database collation to test the reaction to the product within the selected target audience. Once distribution has been confirmed LINC is to implement a turn-key marketing campaign including Media PR, experiential campaigns, event sponsorships and management, social-media management, consumer communications management, loyalty programs as well as media planning and placement.
Execution: Current activations taking place at club venues, events, expos, campus’s etc.: Club Events