Over the past month we have been actively researching the PR industry in South Africa. With the sector being highly unregulated, we wanted to understand how many PR Agencies are actively practicing in South Africa. Through many interviews and enquiries LINC has deduced that there are between 300 and 400 practicing agencies in the country, whether they are an independent agent or a large organisation.

If you are looking to hire an agency to represent your brand/company this number may seem daunting, but it is very important to conduct the appropriate research into a PR and their experience before you hire them to represent your brand.

Here are some excellent tips to assist in selecting the correct PR partner for your brand or company.