In March 2014 LINC strategized and produced a media drop on behalf of our client GiftBucks. Journalists received, amongst other goodies, a GiftBucks card which was loaded with 50 bucks for them to spend on any little thing, movies tickets, …petrol, socks, coffee for 2, their favourite magazine etc. – so that they could experience the product and its USP’s. The brand is now starting to reap the benefits of the drop and constant communications to secure exposure. Here are a few clippings that have been published over the past 2 months.
Total Cost of Media Drop: R22 500
Total Drops delivered : 70
Date Of Drops : 5 – 10 March 2014
Total PR Value Received to date (1 June 2014) : R379 133.62
Total Advertising Value to date ( 1 June 2012) : R126 377.87